The Great Recession of 2008-2009 has made one thing abundantly clear: business will be more competitive than ever in 2010. So what does this mean for you, the small business owner? What does it mean for America’s entrepreneurs?
First, let us consider these words from Danilo Dolci, the Greek social activist: “It’s important to know that words don’t move mountains. Work, exacting work, moves mountains.”
What mountain are you intent on moving? Think about a specific goal and imagine the work necessary for achieving it. Now imagine the thousands of people who share this same intention. How will you beat them to it?
The answer: by doing just a little bit more, just a little bit better, just a little bit faster, and just a little bit more efficiently.
What is interesting about applying Dolci’s quote to the work we do in business, especially internet marketing, is that oftentimes work means employing words. However, the difference between talking the talk and walking the walk is not our concern here.
Our concern is that “exacting work” mentioned by Dolci. How did Ben Hogan become the greatest golfer of his era? His “exacting work” on the driving range. How did Gary Vaynerchuk build a wine empire? His “exacting work” on social media platforms.
The top two definitions for the word “exacting” on www.dictionary.com are:
1. Adj. Rigid or severe in demands, requirements, and
2. Adj. Requiring close application and attention.
Rigidity is usually something away from which I would steer people. But being rigid in your work ethic may be the difference between you as a captain of industry and you languishing in obscurity.
Severity of demands – this is an ominous-sounding phrase, but an important consideration.
Is your work severe in its requirements? Do you hold yourself to high standards for the quality of your work?
Both parts of the first definition are applicable to your need to do “exacting work”.
The slight edge is not just about quantity of work, but also about the quality and efficiency of your efforts.
“Exacting” also means that your efforts require close attention. This relates directly back to quality and efficiency. Are you completing tasks with other responsibilities clouding the process? Are you evenly dividing your work day? What tasks are occupying more time than is necessary? Which tasks are being neglected?
Working more is great; working better is king. Also, assessing your work’s quality and the time needed to complete it support your “just a little bit more” efforts. Combined, these are the elements of gaining a slight edge on the competition.
To see how Xspond can help your business do “exacting work” in social media marketing, web application, and VDP Direct Mail, call us at 810-225-8350 or visit us at www.xspond.com.
